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Updated: Jan 13
PARA Designworks Limited is a team of architects and interior designers who serve a wide range of luxury retail clients in Greater China on their design and project management aspects. As architectural consultants, its team works closely with store planning professionals from major luxury retail giants such as LVMH, Kering, Richemont and OTB on their new store projects or refurbishment of existing stores.
Established in 2013, PARA Designworks Limited started out with offices in Hong Kong and Shanghai, and in 2020, it further expanded its team to the city of Taipei. Its goal is very clear in mind – strive to deliver the highest standard of design and project management services for its clients. Its passion is to reach beyond its comfort zone towards innovative and unconventional ideas – it thinks outside of the box. Innovation motivates action: to take risks, encourage curiosity and new ideas, learn from mistakes, and constantly strive to exceed expectations. Through innovation, PARA generates solutions for its clients and raises the bar – both within the team and throughout its industry.
PARA’s founding directors have been in the luxury retail related industry for more than 20 years, as well as in the hotels and hospitality design industry. Over the years, it has been learned that when dealing with luxury retail clients, it is important to be pro-active in every stage of project execution, with a well-planned project executing method in anticipation.
The firm’s team is made up of young and energetic architecture and interior design graduates, and it is in a very strong position to develop its team by providing an environment that fosters personal development and professional growth, with adequate project-based training provided throughout various stages of a project.
With regards to the industry, it has slowed down during 2020 as an impact of the COVID-19 pandemic, but it started becoming much stronger in mid-2021. Many luxury brands have been rolling out their new projects and PARA has been preparing its team members to take on new challenges and workloads that are expected ahead.
Thanks to IT technology nowadays – with physical meetings seeming to become obsolete – the firm has well-equipped its team with an advanced web-based communication solution. This enables tracking of the ongoing progress of all projects with a few clicks on a mobile phone or laptop, ensuring quality of work doesn’t falter while remote working.
PARA has always been sure to keep its architects and interior designers updated with all the latest building technologies, while maintaining its material library to provide the most innovative materials available in the market.
Ultimately, good building knowledge, the best available technology, and innovative design solutions are the key elements for a successful project.